M3 Features

Go online for Shantipuri saris

October 9, 2015

Now that Durga Puja is nearing, shopping is also on in full swing. However, for many, especially for working people, it’s often difficult to squeeze in adequate time for shopping activities. It is here that the benefits of online Puja shopping come to the fore. Many of us also shop for gifting to friends and relatives.

One item much in demand during festival time is the Shantipuri sari. These handloom products have a hoary tradition and are one of the prides of the state. The saris get their name from the town of Shantipur, in Nadia district, where they have been traditionally made.

Now these saris are available on the popular e-commerce websites, Flipkart and Snapdeal. You can take your pick from the comfort of your chair, and there is a wide variety to choose from. Payment can be made through cards (credit or debit) or you may select the ‘cash on delivery’ option.

The garments would be sourced from the weavers through the West Bengal Government enterprises for marketing handlooms like Tantuja and Manjusha. According to senior officials of these organisations, Shantipuri saris being made available online would give a new lease of life to the weavers. Lack of enough sales were prompting many weavers to shift to other professions. Now, through the websites, the weavers would be able to tap the much wider market lying ready to be exploited.

So what are you waiting for? Start clicking, start shopping!




Feature image: Bolivian stripe motifs, consisting of geometrical patterns as found during the ancient Incan civilization, on Shantipuri weaves (biswabangla.in)


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