M3 Features

Game show to encourage entrepreneurship in West Bengal

December 4, 2015

A plan to create greenery in and around urban homes, a venture to clean the surface and beds of rivers using an inflatable device, a logical reasoning module to strengthen mathematical skills of school kids and a chain of stores selling fresh juice that retains all the goodness of fruits – such and other innovative business ideas from young entrepreneurs in West Bengal could indeed help the state make a mark in the field of startup enterprise. Some of these have already been implemented and are looking forward to funding.

Startup plans such as these would come up in the business reality show ‘Egiye Bangla,’ to be telecast every Sunday on Zee Bangla from December 6, and to be hosted by two celebrities from the state – former India captain Saurav Ganguly and actor Jisshu Sengupta. A joint initiative of IIM Calcutta and the Government of West Bengal, the show aims at unearthing startup ideas for entrepreneurship in Bengal. An investor committee on the show will be assessing the proposals, suggesting changes and eventually supporting the venture. The winning proposal from each episode will get complete hand-holding support. As one of the top business institutions in the country, IIM-C will help the winners set up incubation facilities at the innovation park on its campus called IIM-C Innovation Park (IICP). The potentially viable business plans will be given seed funding by the Department of Micro, Small & Medium Enterprises (MSME). Each episode would produce a winning idea, which. The show will end in early February.

Eight proposals have been shortlisted for the first two episodes. The startup ideas have left the panel of investors and those associated with the project mightily impressed. The screening committee has already suggested certain changes to strengthen the modules and make the proposals business-friendly.

According to the project head, Suman Mukhopadhyay, the ideas are intelligent and highly marketable. They have been floated by extremely bright youngsters who worked for reputable institutions. By launching these ventures, they are taking a risk: but they are extremely confident and look set to go a long way. Encouragingly, too, most participants are first-generation entrepreneurs and have quit lucrative jobs to start up these ventures. 

By the end of the show, the makers are hoping to have a string of interesting startups that would motivate many more to join entrepreneurship. More than 1,500 applications were received for the show from aspiring entrepreneurs across the state.

Feature image: egiyebangla.in

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