Catering to the Bengali’s love for food and rich delicacies during the Durga Puja, and the whole festive season thereafter, cookbooks in the city are witnessing a steep rise in the sale. A new book was also launched recently to help busy professionals with easy-to-make traditional dishes.
My Mom’s Cookbook
Actors Mamata Sankar and Debasree Roy launched a collection of festive recipes titled 'My Mom’s Cookbook' a few days back, targeting those who have neglected their culinary skills due to their busy work profiles. But during the week long festive holiday, one can definitely try their hands at some of the traditional dishes made in Bengali households.
“Our customers in the hospitality business begin planning their puja celebrations well in advance, and we are well prepared to support them with every product or service that can make them more organised and efficient,” said Saagarika Ghoshal, director of Human Resources at Metro Cash and Carry India, the organisation which launched the book.
“Our offers this year have been tailored to the specific needs of the puja, across all categories of food and non-food products, she added.
Starmark, one of the leading bookstore chains in the city, reports a 15-20% growth in their sales ahead of Durga Puja, thanks to the cookbook sales. “We are doing very well these days and particularly with the Bengali cookbooks. Also, there are some special festival cookbooks by experts like Tarla Dalal and others that are a major hit during Durga Puja and Diwali,” said the official spokesperson of Starmark.
She added, “All kinds of cookbooks sell during the festive season. Apart from the Bengali books, sweet dish books and dessert recipes also sell in large numbers. With this, we have seen a 20- 25% growth every year during this phase; this year too, the trend is similar.”
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