M3 Features

Jaynagarer moya gets patented

October 25, 2013

Among the rich diversity that Bengal boasts of, sweets constitute a lion’s share. These sweet little nothings not only drive one crazy, but make for a blissful culinary delight. Every region has their own speciality. If you are visiting Bengal anytime soon, make sure you keep your baggage of diet control away.

With the chilling winter few blocks away, the season of Nolen gur (jaggery made from date palm) is not far away. And when we talk about Nolen gur, the first name that strikes our mind is the sumptuous “Jaynagarer Moya”.


What is Jaynagarer moya?

  • It is a seasonal delicacy available only during winter months in Bengal
  • Nolen gur (date palm jaggery) and Kanakchur Khoi (puffed rice from a special paddy variety) are the main ingredients, which are available only during this season.
  • The other ingredients are gawa ghee, elaichi (cardamom) and posto (poppy seeds).
  • Purnachandra Ghosh and Nitya Gopal Sarkar are considered the pioneers of Jaynagarer moya
  • Dating back to 1929, the birthplace of the moya is in Bahuru near Jaynagar.
  • Sri Krishna Mistanna Bhandar is the oldest moya shop in Joynagar
  • Joynagar Moya Nirmankari Society (JMNS) has only about a dozen moya producers preparing the original moya


Moya to get patent label

Good news is in store for the genuine moya makers in Jaynagar. Like the Darjeeling tea, Kanjeevaram saris, Kolhapuri chappals, Kashmiri shawls, Jaynagarer moya is all set to get the Geographical Indication (GI) product patent.

The logo of the sweet has already been approved by the Geneva-based World Intellectual Property Organisation (WIPO).

Jaynagar Moya Nirmankari Society (JMNS) will send samples after January next year to Chennai, where WIPO’s India office is located.

Fake moya have flooded the market; these are made of poor quality Khoi and use synthetic flavor instead of the nolen gur. The common people are falling prey and buying these spurious sweets and are thus deprived of the original taste and flavor of the moya.

The GI patent will hopefully curb these activities and the genuine manufacturers will benefit.

Moreover, the patent will help take Bengal take one step closer in establishing itself as a brand all the world over.

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Comments (5)
 
Amrita Reply
December 15, 2015
How to order online jay nagarer moya?
Team MaaMatiManush
January 04, 2016
You may order original joynagarer moa online from this website: http://joynagarmoa.blogspot.in.
Saikat Reply
October 25, 2013
When i was in Tollygunje a street hawker selling door to door sweets used to come during the winter with Jaynagarer moa. Dnt knw whether it was real or fake. But i loved it.
Manas Chatterjee Reply
October 25, 2013
The aroma of the original moa is so tempting. It is really hard to get the original as most shops in Kolkata sell the fake ones. The GI tag will help to remove the fake ones from the market.
Saptarshi Reply
October 24, 2013
It's great news that this unique product is at last going to get a patent. This would improve the lot of the not-so-well-off sweet-makers financially. Seeing the picture only makes me crave more for the sweet. Just waiting for winter to come so that I can have my favourite sweets once again.
Shibani Reply
October 24, 2013
One of my favourite sweets, and you can't get them outside the state. That's something for me to feel proud about.
 
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