M3 Features

Mihidana, Sitabhog to cater to global markets

January 13, 2014

Among all the traditional Bengali sweets that are popular among Bengalis are three delicacies born, bred and perfected in Burdwan district — sitabhog, mihidana and lyangcha. To further popularise these sweets among the global connoisseurs of sweets, the district administration has taken the lead to impart packaging training to sweetmeat-makers of the district as a first step towards equipping them with the skills essential in their quest for global markets.

Catering to a global audience


“There are very few Bengalis abroad who don’t long for these Burdwan delicacies. With improvements in preservation and packaging techniques, sitabhog and mihidana can be easily exported. This training is a first step towards realising that dream,” Swadesh Kumar Sarkar, former joint director of the Indian Institute of Packaging (IIP), told a leading national daily.

But better packaging is only one aspect of the journey abroad. Most important, the making of sitabhog, mihidana and lyangcha has to be mechanised with the least intervention by human hands.

Earlier this month, Sarkar and some IIP officials addressed an eager audience on the need to package the products well. They also brought a packaging machine and demonstrated how it can be done without human intervention.

GI tag for sweets


With the authorities filing an application for Geographical Indicator Status (like that of Darjeeling tea), the need for packaging has become imperative now. Mihidana and sitabhog have a colonial past quite like the ledicany that was created to please Lady Canning. Lord Curzon visited Burdwan in 1905 and, to please him, the maharaja ordered sweetmeat-makers of the district to come up with something unique. And so were born mihidana and sitabhog.

More than a century later, the leap from heritage to commercial success may need a packaging push.


< Back to List

 
Comments (0)
 
 
Post a Comment Comments Moderation Policy
 
Name:    Email:
 
Comment:
 
 
 
Security Code:
(Please enter the security code shown above)
 

Comments and Moderation Policy

MaaMatiManush.tv encourages open discussion and debate, but please adhere to the rules below, before posting. Comments or Replies that are found to be in violation of any one or more of the guidelines will be automatically deleted.

  • Personal attacks/name calling will not be tolerated. This applies to comments or replies directed at the author, other commenters or repliers and other politicians/public figures. Please do not post comments or replies that target a specific community, caste, nationality or religion.

  • While you do not have to use your real name, any commenters using any MaaMatiManush.tv writer's name will be deleted, and the commenter banned from participating in any future discussions.

  • Comments and replies will be moderated for abusive and offensive language.

×

© 2017 Maa Mati Manush About Us  |  Contact   |   Disclaimer   |   Privacy Policy   |   Site Map