M3 Features

Biswa Bangla Sarani

November 5, 2014

Mega road project

Kolkata Municipal Corporation recently passed a notification declaring a large stretch of Eastern Metropolitan Bypass (EM Bypass) would be renamed as Biswa Banga Sarani. The addition of a stretch of 13 km of EM Bypass – from Chingrihata to Garia – to a 10.5-km Rajarhat section will go a fair distance in achieving the dream of a 33-km mega road stretching from the gateway to the city, Netaji Subhas Chandra Bose International Airport, to Garia via New Town, Salt Lake Sector V, Chingrihata, Science City, Ruby Hospital and Patuli.

Three-fourths of the EM Bypass, the whole of the Salt Lake Bypass, a section of the main road in Salt Lake Sector V and a quarter of VIP Road will link up with New Town's Main Arterial Road to emerge as a mega road that will lend an international touch to the city and match any major road linking an airport to a city, but with a name that aspires to give a new colourful and swanky identity to the entire stretch.

A brand for Bengal

According to the mayor Sovan Chatterjee, “The road that leads to Kolkata from the airport should have a name that represents the city's flavour and character. Biswa Bangla encapsulates what Bengal is to the world. It is therefore proposed that the entire stretch be named Biswa Banga Sarani.” He was articulating the chief minister, Mamata Banerjee’s desire to christen the road with a name she had herself coined some time ago. The CM had last year announced plans to bring all handicraft and handloom products of West Bengal under the Biswa Banga brand, replacing Tantuja, Manjusha, Bangashree, Khadi and Charmaja, for better marketability.

Naming the road Biswa Bangla Sarani would popularize the name that is the new cultural branding of West Bengal. Welcoming a visitor to the city along a road named thus is indeed a commendable marketing ploy, one that is hoped to help in achieving a brand identity for the state.

‘Panchapradip’ tower added to the new stretch

The proposed Biswa Bangla Sarani is lined with a lot of iconic buildings (many of which would be ready soon), hotels and parks. A worthwhile addition would be an iconic tower symbolising the ‘Panchapradip’. HIDCO is setting it up on the 6th Rotary or Arkankhya More on the main arterial road in New Town.

The iconic tower will give an added dimension to that stretch. The tower, which has been designed by architect Prabir Mitra, will symbolise a ‘Panchapradip’ – a must in Hindu marriage rituals. Work on the steel fabrication of the building has already started. Around 28 tonnes of steel will be used to create the tower that will have internal illumination and an external landscaping surrounding it. The tower is expected to be inaugurated by the end of this year.

Green corridor

Following the chief minister’s express wish, the main arterial road of New Town has been declared a green corridor. No hoarding or billboard is allowed to be set up on the 10.5 km road stretching from the Haldiram junction off VIP road to Sector V. HIDCO authorities have been planting trees along the divider and the road sides and LED streetlights have been installed.




Feature Image: Zee News 


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